Some interesting numbers from emarketer in relation to a recent survey on marketing planning and spend.

In the same poll, this time asking about actual spending plans, RSS marketing came out top.

We’ve seen an explosion of interest in RSS marketing over the past quarter – this of course makes the leading rss marketing vendor very happy.

tags: rss, rss marketing, rss advertising, nooked, emarketer

Blogging activity has been limited – apologies for radio silence – all with good reason.

Anyway, I attended an excellent event in Cork (or the Republic of Cork) last Monday – titled: Business Uses of RSS

Tom Raftery did an excellent job in pulling this event together.

For more details on the event check the ITCork blog.

My co-speakers, Rob Burke from Microsoft (fresh from his trip to Mix06), and John Dunne from CSO gave great presentations.

CSO in particular was very interesting – they are using nooked for publication of National statistics through RSS, and they are also working on a pan-European project on sharing statistics (via RSS) which is really impressive.

I was impressed by the size of audience, the awareness of RSS and the interest in utilizing RSS at a commercial level.

Tags: nooked, itcork, rss, cso, microsoft, mix06

MarketingSherpa have just released a report on RSS

Rok has a great follow up to the report

Tags: nooked, rss

Winksite is a pretty interesting service – another way to mobilize RSS

Review on winksite here

Tags:
rss, mobile rss , winksite, nooked

A primer on RSS from Darwin Online for Informed executives

Tags:
rss, nooked

Interesting figures from Seattle PI on the growth in RSS consumption

See here for full story

The NY Times covers RSS & Travel

See another blog post on RSS & Travel

Technorati Profile

Tags:
rss, rss marketing, RSS Advertising, nooked, travel

Michael Gartenberg struggled over the weekend with iLife

“This is one the things I feared about RSS in the past, fragmentation that makes it hard for users to see what they want and publishers who may not even realize their stuff isn’t being read. It’s time to get this fixed.”

Tim Bray summarises a few commentaries on Apple + RSS – well worth the read.

Its no wonder people are using Feed Management Services

John Palfrey has a great piece on copyright + RSS.

Well worth a read

Spotted BBC Feed Factory in NMA Friday morning last.

An example to all other media companies – how you can provide a straight forward introduction to RSS technology.

Quote from article

“Once you understand how they work, RSS feeds are really simple to use. Feed Factory not only seeks to demystify this world but also showcases on a single page what’s on offer” – Tony Ageh, Internet Controller at the BBC

Tags:feedfactory, rss, bbc, feed factory

Scott Gatz has posted his presentation to his blog – its a great overview on what Yahoo are doing with RSS

Tags: nooked, scottgatz, rss, syndicate conference

Les Blogs videos are online. Thanks Loic for the tip.

Check out the RSS panel – which includes our CEO, Fergus Burns, with Scott Rafer, Wireless Inc, Dana VanDen Heuvel, Pheedo, Steve Olechowski, COO & Co-Founder,FeedBurner, and Greg Reinacker, NewsGator Technologies.

Tags: lesblogs, pheedo, feedburner, loiclemeur, newsgator, yahoo, pubsub, scott rafer, nooked, rss

Some kind words from Rich at eStrategyOne

“Until recently, I always received the same enlightened response—huh? But RSS is gaining traction these days, and any company serious about online content must participate. But once you’re ready to take the plunge, step two can be puzzling. But help has finally arrived. Of all the RSS services I’ve encountered, nooked, RSS Marketing Made Simple, is clearly your best bet for learning the medium, creating, promoting, and tracking your feeds. nooked keeps jargon to a minimum and explains the benefits of RSS relative to email marketing. Get with the program at nooked, and tell ‘em you heard about it from The eStrategyOne Buzz.”

Tags:rss, nooked, eStrategyOne

Clever use of RSS – The Department of Finance using RSS (and ODF) in delivering information on Today’s national budget

Tip to Sean for link

tags: rss, nooked, Irish, finance

Bradley Horowitz mentioned this today (check here).

Yahoo embraces RSS Again – this is great news. RSS support in Yahoo Mail/Alerts – roll on the 100 million Yahoo Email users… I bet this figure of 275 Million will be different next year.

Charlene Li of Forrester has coverage, as well as Podtech. Check out Yahoo RSS Guru – Scott Gatz on his blog post

rss, nooked, yahoo, forrester, podtech