feedcommerce for merchants

What type of retailers want to create feeds? It turns out a variety of commercial 'product' data is suitable for distribution via feeds:

• Physical products - online stores can expose their entire itinerary of products via feeds
• Events - event promoters can publish feeds that contain entries for events that they are promoting
• Contacts - social networks can publish feeds that contain members public contact details
• Travel - airlines, hotels and agents can publish feeds of travel/accommodation deals
• Reviews - online review sites can publish feeds of all their product reviews

Location-based listings

Additional location-based listings/offers, particularly applicable to Internet-connected mobile phones are a highly promising market segment right now. If you are walking through your local shopping mall you might want to be contacted on your mobile phone with special offers from shops you frequent as you approach them. feedcommerce gives consumers the control - they can pre-subscribe to feeds on their home PC and their mobile device receives the same content.

Presenting your feeds

How many feeds should retailers create? It depends on how they want to present their product data. For example a feed could be a specialised list of offers and deals, such as a travel agency feed containing flight specials. A feed could equally contain the retailer's entire product catalogue.

Tracking your feeds

Retailer will of course want to be able to track activity on their product feeds and see how they are being distributed and how the market is receiving their products. feedcommerce platforms, which we will discuss below, facilitate this and also allow retailers to engage with publishers (and consumers!) in revenue sharing arrangements to further promote products through new channels using a variety of revenue models.

Of course creating feeds is just a means to an end. The standard feed format allow publishers (or the retailer themselves!) to easily develop and distribute widgets throughout the internet.

Welcome to nooked

nooked offers a suite of product promotion widget services for online retailers. nooked enables your customers to promote your products to their friends.

Consumers get the right product offer, in their right place, at the right time. Which means you sell lots more products to shoppers who may not be visiting your site

Find out more about feedcommerce.

Widgets are changing the face of ecommerce

• Elaine the shopper wants products offers where she spends her time online

And Elaine wants to share her finds with her friends

What type of retailers want to use feedcommerce?

It turns out a variety of commercial ‘product’ data is suitable for distribution via feeds.

• Physical Products – online stores can expose their entire itinerary of products via feeds.
• Events – event promoters can publish feeds that contain entries for events that they are promoting.
• Contacts – social networks can publish feeds that contain members public contact details.
• Travel – airlines, hotels and agents can publish feeds of travel/accommodation deals.
• Reviews – online review sites can publish feeds of all their product reviews.

Consumers want control – they can pre-subscribe to ecommerce feeds and widgets based on their intentions – and those product offers will alert them when their intention is matched.

Check out this New York Times article on “Your Personal Shopper With the Initials R.S.S.”

How many feeds should retailers create?

It depends on how they want to present their product data. For example a feed could be a specialized list of offers and deals, such as specific flight specials based on routes, dates and price.

A feed could equally contain the retailer’s entire product catalog.

Retailers will of course want to be able to track activity on their product feeds and see how they are being distributed and how the market is receiving their products.

feedcommerce platforms, which we will discuss later, facilitate this.

Of course creating feeds is just a means to an end. Structured feed formats allow retailers to easily develop and distribute eCommerce widgets throughout the internet – but you need to build this from a platform – not hacked one-off widgets.