The changing face of ecommerce
Elaine the online shopper
Elaine loves to shop online and is always looking for bargains. Elaine is fed up with emails from retailers - and she finds Google search frustrating. Elaine loves to share her shopping finds with her friends. She recently bought a pair of 7 for all mankind jeans at Koodos which she found by using their desktop widget - and couldn't wait to tell her friends on Facebook.
From web1.0 to web2.0 the way people shop online is changing.
web1.0
- User visits site
- One size fits all
- One site
- Publish platform
web2.0
- Content comes to you
- Personalised
- Feeds / widgets
- Distribution platform
Online shopping is popular
With over 875 Million active online shoppers worldwide - and over 530 million people using Social networks - more and more shoppers are becoming advocates for retailers - as well as demanding that their favourite retailers can be accessed via widgets.
Social networking is popular
Social Networks are already rivalling search engines for driving ecommerce traffic. Leading UK online retailers TopShop.co.uk and ASOS.com received twice as much traffic from MySpace than from MSN and Yahoo! Search combined.
Facebook alone has over 65 million users globally – and over 8 million in the UK. Hitwise reported a 153% increase in UK Internet traffic from social networks to online retailers since Christmas 2007. If retailers want to reach consumers through social networks, they need to use the now-proven content distribution methods on social media.
Online shopping + social networking
What happens when you add together online shopping and social networking? A retailers dream!
Widgets and feeds on social platforms provide an excellent opportunity to leverage the social graph of consumers, and build ecommerce profiles of value. Ecommerce is changing – and nooked provides the solution to exploiting a new distributed ecommerce opportunity.
