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In the recent Shop.org report - "State of Retailing Online" - 55% of online retailers want to focus more on widgets.

Here at nooked HQ we are seeing more and more retailers using widgets to engage with consumers - ranging from desktop widgets, facebook applications, twitter feeds and web widgets. Real validation of FeedCommerce.

More details from report

The study also found 53 percent of retailers surveyed allocated their marketing budgets toward customer acquisition and 21 percent of their marketing budget toward customer retention.

Other findings include:
* 35 percent of retailers will continue to market through search engines.
* 90 percent will use pay-for-performance search placement and 79 percent said they will make this a priority this year.
* 85 percent said they have used some shipping with conditions promotion in the past and 35 percent said they will focus on more of these promotions this year.
* 65 percent said they will increase focus on social networking advertisements
* 55 percent said they will focus on Web widgets.