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Dave Winer has kicked off on “measuring rss“

“Do they count all the readers at Microsoft as 1 subscriber? Is that just the number of times the feed was requested per day? How then would they factor in people who read it more than once. My aggregator reads it 24 times a day, am I counted as 24 “readers?” Bloglines just reads it once for N people who subscribe, how do they factor that in? Just curious to know what the method is. Since no one has to sign up for anything they can’t directly count the number of subscribers.”

Additional commentary clarifies that the current practice for Publisher feed analytics is based on “circulation” – this is what Feedburner and Pheedo offer.

We spoke about this a while back – personalized feeds

Feed Analytics for Marketers is based on “subscribers” – that is what they want, and that is what they get.

tags:rss, dave winer, feed analytics, nooked