RSS: The E-Mail Marketing Killer?
August 11th, 2006
Is this piece on Clickz, more FUD from an email vendor on RSS ?
Some comments
- Feed Subscription. Vendors such as nooked, Feedburner, Simplefeed, Pheedo, etc make feed subscription very easy – and in most cases a “1 click process”
- RSS only for blogs. Not true – RSS is plumbing – its the “glue” that makes content of any type easy to distribute and consume.
- Segmentation. Easy. Personalized feeds make this possible – Consumers get the information they want – in a granular form. See JurysDoyle for example.
RS and Email marketing can work hand in hand – its very complimentary.
This is 2006 not 2003 – marketers are using RSS today – reaching out to consumers who are delighted to engage with organizations through this channel.
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