beta

MessagingTimes has a piece on a recent Jupiter report on feed marketing.

“The predominant reasons that email marketers are incorporating RSS into the fray are: “

1. Satisfying customers' demand: 30 percent
2. Increasing subscriber base: 25 percent
3. Competitive pressure: 23 percent
4. Executive mandate: 19 percent
5. Low cost to implement: 17 percent
6. Reliable delivery: 15 percent
7. Ability to deliver secure content: 13 percent
8. Advertising opportunities: 12 percent
9. Early adopter status: 10 percent

They go onto mention the nooked rss and email integration with email marketing vendor Infacta

Tags: nooked, infacta, messagingtimes, rss, email marketing