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We all know RSS has a lot more to offer beyond blogs.. so the recently released 2006 eHoliday Mood Survey has this nugget:

41.6 percent of retailers will incorporate blogs or RSS feeds into their holiday marketing strategy – and 79.5 percent will use viral marketing at social networking sites.

The NY Times had a great piece last year on this subject – Personal Shopper

The RSS audience is valuable to retailers – 100% opt-in, specific intent, etc. Last year people were concerned with “RSS Adoption” – some recent product news is going to drive RSS consumption numbers up a lot.

1. IE7 from Microsoft 2. MySpace Widget Platform – potentially a new generation of “RSS Consumers” 3. Yahoo Mail 4. Google Reader releaseReally Simple Shopping will be the intersection of RSS marketing and Widget Marketing