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I came accross this nugget on the Voce Nation blog, in relation to a meeting they had with Mike Bazeley of the San Jose Mercury News and co-author of the SiliconBeat blog

Some more proof on why companies should adopt RSS as part of their media relations strategy

“For example, syndication technology (RSS) has lots of potential, but most companies are only scratching the surface with respect to its application. Mike even attested at one point that if for no other reason than to avoid the black holes that are journalists email inboxes, companies should explore syndication of their press materials.”