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A PR executive, Trevor Jonas, at Bite PR, posts a great piece on why all PR people should be using RSS to keep on top of information.

See this quote….

“Instead, I simply subscribe to an RSS feed once, and then every time new content is published, it automatically appears in my RSS reader. This way, I’m able to pull all the content (and only the content) I care about into a single view on my web browser.

As someone in PR, this is an absolutely invaluable tool. It not only saves tons of time, but I often find myself being one of the first to spot a breaking story about a client or a competitor. Granted, it’s a major behavioral change so it won’t happen easily, but I think every single one of us should be using an RSS reader—especially those that have the daily duty of monitoring what’s being written about clients and competitors. “